615 Tequila

Paramore was a pop punk rock band consisting of four individuals sharing the same home town, Franklin, KY and a passion for music. Tasked with the challenge of designing music packaging for a compilation of hit songs in a time where CD sales have drastically reduced, I took an innovative approach and designed a promotional USB case as a gift with a purchase of the bands limited edition tequila. The name 615 derives from Franklin’s area code, and the label printed on a metallic silver communicates the sophisticated high-end price point of an anejo tequila.