Mongolia Brand Identity

Mongolia is an emerging travel destination offering a vast, beautiful, untouched land, ancient culture and friendly welcoming people to the traveller seeking a unique adventure off the beaten path.The wordmark presented is a discovery through each letterform and line. As the eye explores the word from left to right it is discovering each unique shape and size. Mongolia is not your typical country confined by buildings and roads, it is open, unrefined, and resilient. The identity represents the essence of the country. The identity is displayed on a variety of applications.